The Labello brand was established in 1909 after Dr Oscar Troplowitz invented the caring lip balm two years previously. Initially, Labello products were only introduced in Germany, Austria-Hungary and Switzerland.
For the first two years, lip balms were sold unpackaged and simply wrapped in tin foil, but in 1911 the packaging was redesigned. From then on, Labello Original came in an innovative slider tin case, which allowed you to push on the bottom to get the lip balm out.
In 1914, Labello expanded to serve other European countries such as Denmark, the UK, Italy and the Netherlands. By the 1930s, it grew further in popularity and was available in more than 30 countries all over the world.
Another big change came in 1953 when the metal casing was replaced by a lighter and more modern plastic slider casing, similar to the one we use today. The Labello brand has continued to go from strength to strength ever since.