Labello cares


The fight against climate change is humankind’s most important environmental challenge. That is why in the context of Beiersdorf, our mother company, Labello follows ambitious climate targets that are in line with the latest climate science. These targets not only cover the significant reduction of CO2e emissions at our production sites, but also extend to the indirect emissions associated with our overall value chain such as the ingredients and packaging materials we use for our Labello products.

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What is CO2e? Carbon dioxide equivalent or CO2e is a standard unit for measuring carbon footprints. The idea is to express the impact of each different Greenhouse Gas (such as methane, nitrous oxide, etc.) in terms of the amount of CO2 that would create the same amount of global warming. CO2e is used for emissions measuring and reporting. 


The first step towards developing climate-friendlier lip care products is to understand what are the main CO2e emission drivers. Based on that, we define concrete measures to reduce our products’ CO2e footprint. Examples of our efforts include reducing the use of fossil-based virgin plastic in our packaging and the use of natural and renewable ingredients in our formulas.


What are fossil-based virgin plastics? Why should we reduce their consumption? Fossil-based virgin plastics are polymers produced from petrochemical feedstocks, such as natural gas or crude oil, which have never been used or processed before. The process of extracting and transporting those fuels, then manufacturing virgin plastic items, creates billions of tons of greenhouse gases and when the plastic waste is not well managed, it pollutes the environment. By using recycled plastics, we give these valuable materials a longer life and make sure we keep them in the loop striving for a circular economy.

BEYOND REDUCTION: 100% climate-neutralized products

We reduce significantly the CO2e emissions of our products by addressing our formulas, packaging and supply chain processes, but there will be always remaining emissions, so we go one step further: in addition to reducing the CO2e-footprint, Labello is balancing the remaining emissions of your favorite products through certified climate projects, making them 100% climate-neutralized products.


Why “climate neutralized” and not “climate neutral”? We want to be honest and transparent, therefore we do not use the term “climate neutral”, instead we use “climate neutralized”, to avoid that you think that our products are completely free of emissions.


In terms of the certified climate projects, we only invest in projects which support natural CO2 absorption, for example through afforestation. To ensure that our positive impact is real, measurable and permanent, we work with expert organizations and third-party verifications which follow international standards, such as the Verified Carbon Standard (VCS) and the Gold Standard.


Carbon is not only stored in forests all around the world, but also in healthy soils, which take up water and become the basis for thriving vegetation and habitats for countless species. However, this natural balance is disturbed when land is used continuously and in an unrestricted way for grazing of livestock. This is where our climate project across 2 million hectares in Northern Kenya starts. By establishing more sustainable, rotating grazing practices, the soil has time to recover and remains healthy. A small change with significant effects for climate protection and the wellbeing of local communities: Through more carbon stored in the soil, the land can also store more water through dry periods, which will in turn help local communities to address the effects of climate change and drought.


From a biodiversity perspective, improved grassland and better-quality grazing will also lead to healthier livestock and ecosystems, as well as habitats for the local wildlife, which includes four endemic endangered species – the Eastern black rhino, Gravy's zebra, the Reticulated giraffe and the Beisa oryx.


In terms of livelihoods for the local communities, the funding of this project will help diversify community income, employing staff, buying supplies and supporting specific needs of the conservancies it is implemented in – including clean water, education, and infrastructure projects such as school dormitories, housing for teachers, providing water infrastructure, building and maintaining healthcare facilities.


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Less is more

At Labello we care deeply for your lips and the environment. That’s why we developed an outer packaging made of recycled paper resulting in no more plastic blister bubbles and plastic trays.


Moreover, we only use mono-material sticks made of polypropylene to ensure full recyclability.* But our mission does not stop here. We also invested in more modern and energy efficient packing machines to reduce our CO2e footprint as well as our energy consumption in production.

*dependent on the country's infrastructure for waste collection and the recycling facilities there.




With more than 110 years of expertise Labello has developed over the years more sustainable and cleaner formulas with up to 100% natural origin ingredients. For example, Sunflower Oil, Castor Oil, Shea butter, Vitamins and Sunflower wax are some of the natural or natural origin ingredients you find in our products, carefully selected to intensively care for your lips.


Moreover, we also offer a wide range of vegan products with no animal derived ingredients such as beeswax. Our formulas are mineral oil free and dermatologically tested.


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Ingredients of natural origin, or naturally derived ingredients, are made of materials from nature like plants or minerals. Some of them are quite familiar, such as aloe vera. But others may surprise you, such as benzyl alcohol, a natural preservative produced by several plants. Since the natural materials are further processed, we speak about ingredients of “natural origin” instead of natural ingredients. These ingredients retain more than half of their molecular structure or natural state after processing. Over the years we have transitioned from mineral oils to more natural and renewable ingredients in our product formulations. At the same time, we carefully evaluate their performance, as well as their environmental impact.

Labello lipstick


We only use ethically sourced shea butter, and our mother company Beiersdorf is a member of the Global Shea Alliance. Therefore, we support the improvements of livelihoods of rural African women and their communities. The Global Shea Alliance is a non-profit industry association with 663 members from 38 countries including women's groups, brands and retailers, suppliers and NGOs. Through public-private partnership, the GSA promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics.

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Global Shea Alliance


Labello believes that part of caring for the planet also means respecting the animals we share it with. We started researching alternative methods for animal testing in the early 80´s and the first official alternative method was evaluated in 1992. Finally, in 2004, animal testing for cosmetic products has been completely banned in the EU.


Our products are not tested on animals.  At Labello we are committed to making animal testing obsolete worldwide because we are convinced that these tests are not necessary to prove the skin compatibility and effectiveness of our lip care products. We engage in a future without animal testing, and we will continue to drive forward our research in this area by actively promoting alternative methods internationally.



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Small gestures for a better future

At Labello we are committed to make our planet a better place to live.

But it´s the small actions and decisions we take everyday that really can make an impact on our environmentThat´s why we rely on your recycling power. Please make sure to dispose the cardboards and empty sticks accordingly in the dedicated recycling bins. Moreover, remember to treasure each Labello and to use them up to avoid waste.


Do you have original recycling ideas? Don´t forget to share them with us on our social media channels! @labello

Every big step in life requires long and hard work.

That´s why we started our sustainability journey a long time ago.

We are proud to announce that from August 2023 on, all these changes will be gradually implemented and adapted to our whole lip care assortment worldwide.