Packaging based on renewable resources can play a key role in sustainable packaging in the future. At the same time, the sourcing of the material can lead to deforestation and climate change as well as social issues. Therefore, we pledge to source 100% FSC-certified or recycled paper-based material by 2020. In order to contribute to a circular economy, we rethink packaging design. For us considering its end-of-life treatment, including available local infrastructures and potential regional differences, is mandatory. Therefore, we pledge to make 100% of our packaging recyclable by 2025. Plastic is a lightweight material with a low footprint in production and good barrier properties. At the same time, we are approaching limits in terms of plastic waste that is not recycled and enters the environment. Therefore, we strive to find sustainable solutions for our plastic packaging, in accordance with and beyond, the European guidelines and pledge to use 25% recycled content in our plastic packaging in Europe by 2025. And packaging is just one aspect of living our principles. Support us in that aspect and be part of it by checking out our “how to recycle information” for our lip products.