• 1900-1929

1909

Two years after Dr. Oscar Troplowitz came up with a great innovation of a caring lip balm, the Labello brand was introduced in Germany, Switzerland and Austria-Hungary. The word Labello is derived from the Latin words “labium” (lips) and “bellus” (beautiful) which is exactly the goal of Labello – to give you beautiful lips!

1911

Labello introduced an innovative new packaging, slider tin case, where you could get the stick out by pushing it at the bottom of the case. Back then, lip care products were sold unpackaged, where small pieces where cut out of a larger one and wrapped in tinfoil.

1911, Pricelist from UK

1914

After the success in the first European Markets, Labello was made available in stores in Denmark, the UK, Italy and the Netherlands. So people who were alive back then could buy Labello when they were traveling abroad.

 1914, Pricelist from Denmark, Italy and Germany

1922

The Labello tin case was replaced by an Aluminum one to make it easier for the consumer to use and to carry it in their pocket or purse. At this time Labello was available in two versions: the regular white one and a tinted red one which was one of the first colored Labello lip balm with caring effect.

Aluminium Casing